Emailwear Emailwear is a marketplace of premium html email templates Wed, 11 Jul 2012 08:37:29 +0000 en-US hourly 1 Email Marketing: 4 Ways to Avoid Being Tagged a Spammer Tue, 29 May 2012 19:37:14 +0000 admin We all despise spam. It clogs up our inboxes and the spelling is atrocious. It often carries malware, too, and no, most of us aren’t in the market for random pills from unknown sources that might have an effect one way or another on our libido or any other biological function.

But spam is more than ridiculous bulk emails sent out by botnets to sell artisanal Louis Vuitton knockoffs. Any commercial email, sent in mass quantities or not, can be classified as spam according to the FTC’s CAN-SPAM Act. If you’re in sales or if your business markets via email, familiarize yourself with the regulations. Otherwise, you may send spam without realizing it.

Spam is an effective way to alienate customers and clients, plus your company could be fined up to $16,000 for CAN-SPAM Act violations. Such hefty penalties are unlikely for a minor isolated infraction, but why risk even a measly $5,000 fine when it’s easily avoided? Anyway, nobody wants to end up in the FTC’s little black book, which rumor has it isn’t so little.

1. Use Clear Header Information

To ensure your company’s commercial emails are on the up-and-up, keep header information honest and direct. Clearly and accurately indicate what the message is about in the subject line. Put appropriate names in the “To” and “From” fields and provide recipients with a way to respond. Identify advertisements in accordance with the law. Include a physical address at which your business is located or can be contacted.

If you think you have to dupe recipients into opening your email using tricky tactics, should you be sending that email?

2. Have an Easy Opt-Out Process

Email marketing is far more effective when sent to an opt-in mailing list. But whether or not you’ve gone this route, all commercial email must give recipients an obvious way to opt out of further email contact. Opting out must be as easy as responding to the message or taking action on a single web page reached directly via a link in the email. This page may offer recipients the ability to opt in and out of different types of email, but must also permit them to opt out of all messages.

Your unsubscribe function must be responsive to opt-out requests for at least 30 days after an email was sent. You have 10 days to comply. There cannot be a charge or request for any personal information besides an email address. Once a recipient opts out, you lose rights to sell or give their email address to another party, unless it is to a company assisting yours in becoming CAN-SPAM compliant.

3. Make Sure All Company Emails are Compliant

As a final caution, establish and enforce clear rules for any company or individual you employ to handle your email marketing campaigns. You don’t need an employee getting “creative” with email marketing. Your company is legally responsible for commercial emails sent on its behalf. In fact, both your company and the party you hire can be held liable for spam and the penalties it incurs.

4. Use Email to Inform and be Useful, Not to Pitch Products

What really constitutes spam, beyond the official definition, is in the eyes of the recipient. If your sales letter email catches a person on a bad day, many months after they forgot they ever opted into your list, they could flag you as a spammer. However, if your emails are informative and useful to prospects, you’re unlikely to elicit an annoyed response, and the chances that they’ll want to read what you share are greatly improved.

You may not be peddling Viagra from a Canadian pharmacy or PhDs from an online 4-week correspondence course, but you’re still capable of sending spam. Take a quick look at the email template your business sends and your opt-out mechanism to ensure compliance with the CAN-SPAM Act and FTC regulations. It protects your company’s reputation and can prevent thousands of dollars in fines

Neal Lacy works for United Call Center, handling live order taking in Lake Havasu City, AZ. He is an expert on professional answering services and writes widely about telemarketing in general.

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Coloris, a new html email template Tue, 15 May 2012 11:51:59 +0000 admin We have designed a new html email template for you – Coloris. Structured and full of color – this is how your newsletters should look. This way every information you want to share will look nice and interesting.

Coloris HTML Email emplate

With Coloris you will get:

  • 6 unique layouts
  • 1 color schemes
  • 6 Photoshop source files
  • 6 HTML email templates
  • Cross email compatible with all major email clients
  • Valid XHTML
  • Well commented code

For more details about Coloris, go to the templates page or to the preview page.

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How To Make Your Email Visually Impressive Thu, 16 Feb 2012 14:27:58 +0000 admin Are you lacking in the “aesthetic appeal” department when it comes to your emails? Are you looking for ways to impress the reader when they open up your email? When it comes to sending out emails that will keep the reader engaged, many people fall short. Instead of composing emails that you assume your readers may or may not enjoy, learn how to start visually engaging and impressing the user.

Spend time solely on picking out your colors:

This is easiest when you’ve got a logo and/or color scheme that your brand uses because you can just use the colors that are already incorporated into your brand. However, if you need to start from scratch and find colors to use in your emails, be sure to spend a bit of time on this. Finding colors that look good together can take some work, but they are definitely out there. To start, you could begin by researching common color combinations such as complimentary colors or even triad colors. These will definitely point you in the right direction of finding colors that look fantastic together.

Think of how you’ll use the colors you’ve chosen:

They will bring life to your email, so arranging your colors in the right way is critical. For example, you may use one color strictly for headers, while another color may be used for your body text. Maybe you plan to incorporate a border around your images, and you can assign a specific color to the border. What you do with your colors is up to you, but be sure to play around with different color placements before deciding on one.

Pick out your fonts/typefaces:

This is your next item of business, and it also needs to be done carefully to ensure that your email looks attractive. Picking out fonts/typefaces can be fun, but the important part here is to make sure that you pick fonts out that complement each other. For example, Clarendon Bold and New Baskerville look fantastic together, but the same can’t be said for say, Vivaldi and Markerfelt.

Figure out how you’ll visually arrange your fonts:

You will want to assign roles to the typefaces you’ve chosen to create a sense of balance. For example, you could assign Clarendon Bold as your header font while New Baskerville covers your body text. Never try to mix up the way you use your fonts because it will just end up confusing the user. For example, if you’ve been using News Gothic for your headers, don’t suddenly switch over to using it for your text typeface somewhere in the middle of the email. You should never use the same font for the entire email either. Overall, it’s best to play around with fonts that you pick out to find a good combination for your email.

Balance your email by using classic design techniques:

It doesn’t take a designer to keep your email’s layout clean and balanced. Use common design practices to ensure this. For example, use hierarchy to arrange the different elements in your email. If you just throw everything into the layout without giving much thought to it, the reader isn’t going to know where to start. You want to make it easy for the user to get the entire message within a few moments, and the email must be easy to scan so that readers can easily search for the information they’re looking for.

Work towards a clean layout rather than a busy one:

If what you’re trying to include in your email isn’t necessary, then don’t include it. The more elements you try to incorporate into your email template, the busier it’s going to appear. Only include information or images that are necessary to getting the main point across. The more un-cluttered your email is, the more likely the reader will be to stay on the email and continue reading.

Maria A. is in charge of email marketing at InMotion Hosting, a top provider of virtual private servers in North America.

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Egance, a new email newsletter template Thu, 22 Dec 2011 09:29:08 +0000 admin We have designed a new html email newsletter template for you – Egance. An elegant way to say your customers you care about them. They will be pleased to find your newsletter in their inboxes and will always wait for the next one.

Egance HTMl Email Newsletter Template

With Egance you will get:

  • 6 unique layouts
  • 9 color schemes
  • 6 Photoshop source files
  • 54 HTML email templates
  • Cross email compatible with all major email clients
  • Valid XHTML
  • Well commented code

For more details about Coloris, go to the templates page or to the preview page.

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Free Christmas Email Card Tue, 06 Dec 2011 14:35:46 +0000 admin In the Christmas month surprises should be as frequently as possible. We believe that besides Christmas newsletter, your subscribers should get a personalized Christmas Card.

And we designed it! It’s nice, it’s red – it’s christmasy.

Christmas email card

Almost forgot, this is a present from Santa too. Download it for free right now!

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7 Christmas Email Newsletter Templates Thu, 24 Nov 2011 12:25:54 +0000 admin “It’s the most wonderful time of the year…”

Yes, it’s that period of the year again. People need more communication, green and red colors and are waiting for magic and annual bonuses, to spent them on presents, of course. We just love Christmas Holidays and we know you love them too. It’s time for one of the most awaited email marketing campaigns of the year and you need a good Christmas newsletter template for this. We already designed it for you.

Now, with every HTML Email Template you buy from Emailwear you get a Christmas version of it. For FREE. Isn’t this amazing?!

And that is not the only surprise we’ve prepared for you. Just until the New Year all newsletter templates are on sale – 40% OFF. You can buy them just for 15$ instead of 25$.

Take a look, we hope you’ll like our brand new Christmas designed templates:

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Free Newsletter Templates from Emailwear Mon, 17 Oct 2011 09:47:04 +0000 admin We love high quality, premium products, all people do. Also everyone is happy when he can get something free. We think that best practices should be combined and that will lead to synergy. That’s why we are happy to announce that we’ve designed free versions of all Emailwear newsletter templates. Now you have professionaly designed, tested to support all major email clients, ready-to-use html email templates and it’s free. Just choose the free newsletter template you like, download instantly and get started with your email marketing campaign.

If you are looking for a newsletter template with advanced design, different layouts and color schemes, check out our premium email templates.

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Alvis, a new newsletter template Wed, 24 Aug 2011 13:27:26 +0000 admin We have designed a new newsletter template for you – Alvis. They will love it. For color and balance, for everything at its place and so easy to find. Designed to be clear, pleasant, and 100% liked.

Alvis Email Template

With Alvis you will get:

  • 6 unique layouts
  • 10 color schemes
  • 12 Photoshop source files
  • 60 HTML email templates
  • Cross email compatible with all major email clients
  • Valid XHTML
  • Well commented code

For more details about Alvis, go to the templates page or to the preview page.

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Email design. The Basics. Thu, 04 Aug 2011 09:51:12 +0000 admin Whether you design your own email template from scratch or adapt a pre made template the main goal is to create an efficient way of communication with your actual and potential clients. To achieve this, your newsletter should have an attractive and efficient design, have interesting content and look properly in all important email clients.

When I say efficient design, I mean that the newsletter should inspire confidence, build a relation of trust and loyalty between your business and costumers and in no case it should annoy or create negative associations. The most important things for a good email design are: it should to be easily recognized, have a web based version, simple unsubscribe option; integration with social media, which is a must nowadays and a mobile version. The content would be well structured and display all the images correctly.

Design continuity. When someone receives your newsletter, especially if it’s the first time, he should understand immediately who the sender is. This will create the first impression which will lead to one of the following: he will read or rather ignore your mail, or worse, will mark it as spam. You should be consistent and design your newsletter in the same style. It should be image and brand continuity of your website. Include your logo in the header of the newsletter along with your slogan or other symbols of your brand. Use the same colors, fonts and graphics as on your website as much as possible. In the footer of the newsletter, include your contact information. In the same place you can give a small explanation why the reader received this email from you. It would sound something like: “You’re receiving this newsletter because you signed up to receive Your CompanyName newsletter. To ensure our newsletter always reaches your inbox, please add to your address book.”

The web based version. Some of your subscribers can’t or don’t want to view html emails in their email clients. This is why you should include a “View the online version” link in the header of your newsletter. This link will open the newsletter in the default browser.

Integration with social media. Your newsletter is a good way to gather more fans on your Facebook page, more followers on Twitter, LinkedIn, Youtube etc as well as more subscribers to your RSS feed. To connect your readers with your accounts on your favorite social networks, just don’t forget to include in a visible place of your newsletter the respective call to action links. Also, you can add Facebook “Like” and Twitter “Twitt” buttons for each article, product or entire newsletter. Or an even easier way to promote your newsletter is to add a “Forward to a friend” link.

Good content structure. Don’t just duplicate in your newsletter all the content from your website. If you have a promotion, a special offer or an important announcement make sure you place it in the most visible place, above the rest of the content. Decide which content is most important and place it on the top. Capture attention with big titles and colored call to action buttons, but be careful not to overdo it. Don’t place full articles. A few sentences with a “read more” link to your website are enough.

Using images, flash, interactive forms. Most of the email clients have the images turned off by default. That’s why it’s not recommended to include important content inside images. You have to make sure your readers will be able to get your message even if they had the images turned off. The images you use shouldn’t be too large. Keep in mind that some email clients (like Outlook 2007) don’t support background images. Don’t embed flash and don’t use interactive forms.

Designing for mobile. Optimize your newsletter for mobile devices or create a mobile-friendly version of your newsletter and provide a link to it.

Simple unsubscribe possibility. Don’t forget to include an unsubscribe link. Don’t even try to hide it from the reader. If someone decided to unsubscribe, it’s better to let him go than to get an annoyed subscriber, or even worse, a spam complaint.

It’s very important never to stop improving your email design. Analyze your reader’s behavior, experiment with different layout structures, make conclusions and use all this information to improve your newsletter template and thus your company’s image constantly. Good luck!

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How to choose a newsletter template Mon, 11 Jul 2011 13:46:50 +0000 admin You decided to use a pre maid template for your newsletter? Now it’s time to find an appropriate template that will perfectly fit your needs. It might be a little bit harder than you imagined, because of the wide diversity of different newsletter templates usually offered by marketplaces or email service providers.

Free or premium? There are a lot of free email templates, but you shouldn’t hurry using one of them. Usually they are of poor quality and If you don’t want your company image to be affected you should better use a premium template. It is surely worth paying once 15-25 USD and take advantage of premium template’s benefits for a long time after: professionally designed, multiplatform support, easy customizable layout, a variety of layouts and color schemes, free support.

The design. Your newsletter should have the same style as the look and feel of your website and it is very important for it to correspond to your brand book. Choose a template that will offer you the possibility to easily integrate your logo, colors and other corporate elements.

Source files. Don’t use templates that don’t come with source files. You’ll need the Photoshop source files (or other software’s files that was used to design the template) to be flexible to make the newsletter look as unique as you want.

Multiplatform support. You can consider that the campaign is compromised if your newsletter will not be displayed properly in user’s email client. You should make sure that the template you want to use was tested in most important email clients.

The layout. Because at the moment you structured you content in one column it doesn’t mean you should limit yourself to a template that offer only a one column layout. In future newsletters you might need to structure your content in two or three columns and you should be ready to easily change your newsletter.

Support.You should make sure that there is a way to communicate with the author of the template you bought even after the achieving is done. Sometimes, email clients are making changes in the way they display emails and the author of the template is the most appropriate person to help you not to be affected by that.

If you’ll find an html email template that meets all the requirements described in this article, you can be sure an important part of creating a successful email marketing campaign is done. Happy mailing!

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